Car dealer website design with live inventory and service booking

Pricing is the enforcement hotspot. The ACCC has repeatedly acted on drive away and component pricing, so where a total price can be calculated it must be shown as a single figure inclusive of on road costs and GST. Statutory used vehicle warranties apply by age and odometer thresholds that vary by state, and consumer guarantees sit on top of them and cannot be excluded. PPSR encumbrance checks matter because you are warranting clear title. Finance is the trap most dealers underestimate: a repayment calculator that produces a personalised figure can amount to credit assistance under the National Consumer Credit Protection Act, which requires an Australian credit licence or authorisation, along with comparison rate disclosure. We build finance tools as indicative enquiry flows with the disclosures your licensee approves, not as quoting engines.

• Single figure drive away pricing where a total price can be calculated
• Licence numbers and state specific certificate fields rendered per rooftop
• Statutory warranty and consumer guarantee content written per state
• Finance calculators scoped as indicative only with approved disclosures
• Recall notices publishable across every affected listing within the hour
• Sold vehicles retired automatically with a redirect rather than a dead page

Around that we build trade-in valuation capture, test drive requests tied to a real diary, and service booking that respects workshop capacity, job duration, technician skills and loan car availability. For groups we build one platform with a genuine page per rooftop, per brand and per service department, so each location ranks in its own market instead of competing with head office. That is usually website development plus booking systems and integration work, with inventory tooling where a group needs to manage stock movement between sites.

The workable structure is one platform, one stock pool, and a real page for every rooftop, brand and department, each with its own address, hours, team and Google Business Profile. Stock can be shown group wide with a clear indication of which site holds the vehicle, which turns a lost enquiry into a transfer instead. Reporting rolls up naturally because every lead carries a rooftop and a source. Where the group also spends on paid acquisition, Google Ads and local search should be structured to the same rooftop model, otherwise the budget competes with itself and nobody can tell which location produced the enquiry.

We also do not build dealer management systems, workshop scheduling products or compliance certification tools. Those are mature products with deep integrations to manufacturer systems, and replacing one is rarely justified. What we build is the customer facing layer and the joins between systems, along with the automation that removes the retyping, typically CRM automation over your existing lead tools. Vehicle logistics and fleet operators should look at our transport page instead, since the problems there are dispatch and compliance rather than retail.