Real estate websites and CRM automation that keep listings honest
Your listings already appear on the portals. The question is whether your own site, your CRM and your vendor reporting agree with each other, and what happens to an enquiry that arrives at 9pm on a Saturday.
What does High10 build for property?
Real estate website development is the building of listing websites, project marketing microsites, enquiry automation and settlement portals for Australian agencies and developers. It handles portal feeds to realestate.com.au and Domain, state licensing and disclosure obligations, and CRM syncing. It suits agencies whose listings, enquiries and vendor reporting currently live in four disconnected places.
Get a fixed written quote- Typical timeline
- 5 to 12 weeks
- What drives cost
- How cooperative your CRM is, whether you need private and off market stock, how many portals and audiences the site serves.
- Best for
- Sales and property management agencies, project marketers, developers and strata managers
- You own
- The site, the listing data, the CRM records and every platform account
- Built with
- REAXML feed handling, agency CRM integrations, per listing and per project structures
Your handover
Where an agency website actually leaks value
Most agency sites are treated as a brochure that happens to have listings on it, and it shows. Sold properties stay live for months because nobody agreed a rule for archiving them. Off market and coming soon stock is invisible because the site can only display what the portal feed carries. Agent profiles are out of date because they are typed by hand into three systems. Property management is buried behind sales, so the landlord who is quietly considering switching agencies finds nothing that speaks to them.
- 01Listing website fed from your CRM with automatic status changes
- 02Off market and pre-launch stock handling the portals cannot carry
- 03Project microsite with a live availability matrix by stage or lot
- 04Enquiry routing rules with after hours acknowledgement
- 05Vendor, buyer or settlement portal with document access logging
- 06State specific price display and disclosure handling
- Suburb and project content structured for local search
- Agent and office records maintained in one place
- Accounts, domains and repositories registered to your agency
The bigger leak is the enquiry
The bigger leak is the enquiry. A buyer sends a form at 9pm, it lands in a shared inbox, and it is answered on Monday by whoever gets there first. There is no acknowledgement, no routing rule by suburb or price band, no record in the CRM until someone remembers, and no way to tell later which channel produced the appraisal. Agencies then buy more portal advertising to fix what is really a response time and attribution problem. The listing is not the asset. The enquiry history and the appraisal pipeline are, and most sites are not built to protect either.
The enquiry history and the appraisal pipeline are, and most sites are not built to protect either.
The licensing and disclosure rules that shape property marketing
Real estate is licensed state by state, and the marketing rules follow. In New South Wales the Property and Stock Agents Act 2002 governs agent conduct and underquoting, so an advertised price must be consistent with the agency agreement estimate and the estimate has to be reasonable. In Victoria the Estate Agents Act 1980 and the Sale of Land Act require a statement of information on residential sales, with an indicative selling price, three comparable sales and the median for the suburb, and Consumer Affairs Victoria pursues underquoting actively. Queensland runs its own regime through the Property Occupations Act 2014 and the Form 6 appointment. A national website template that ignores these differences will publish something non compliant in at least one state.
Disclosure is the other pressure point
Disclosure is the other pressure point. New South Wales requires material facts to be disclosed. Victorian campaigns need the vendor statement and contract available before offers. Off the plan projects carry sunset clause rules, and strata stock brings levies, by laws and building defect history into the buyer conversation, all governed by state strata law such as the Strata Schemes Management Act 2015. Rental application data is sensitive personal information handled under the Privacy Act 1988, and the volume an agency collects during a leasing campaign is far larger than most principals realise. We build these as system behaviours rather than as a compliance page nobody reads.
- Price display fields that follow the rules of the state the listing sits in
- Statement of information attached and versioned on Victorian residential listings
- Automatic status changes for under offer, sold and leased with a retention rule
- Material fact and disclosure documents held against the listing, not in an email thread
- Tenancy application data collected with a proper notice and a deletion schedule
- Agent licence numbers and agency details rendered correctly on every listing page
How the engagement runs
How a property project usually runs
We sequence around campaigns. Nobody should be migrating a listing feed the week a major project launches or during a spring selling season, so the first conversation is about the safe window and what has to be live before it.
- 01DiscoveryMap how a listing gets created, where the media lives and how it reaches every channel today
- 02Feed and CRM assessmentConfirm what your platform will expose and where the authoritative record sits
- 03Enquiry rulesAgree routing by suburb, price band, agent or roster, plus an after hours acknowledgement
- 04StructureSuburb pages, project pages, property management content and agent profiles held once
- 05Build and compliance checksPrice display, statements of information and status rules tested per state
- 06Portal and reporting alignmentVendor reporting sourced from real numbers rather than assembled by hand
- 07Launch and handoverAccounts placed in your name, staff trained, then a review after the first full campaign
Two decisions on your side that keep the project moving
The step that most often stalls is not development. It is deciding who owns the enquiry. Agencies with strong individual agents frequently have no agreed routing rule, and writing one surfaces a commercial conversation that has been avoided for years. We would rather have it in week two than after launch.
Choose the right level
Where the truth about a listing should live
Every property project has the same argument early on. Is the CRM authoritative, is the portal feed authoritative, or does the website hold data of its own. Getting this wrong produces the classic symptom where a property is sold on the portal, under offer in the CRM and still taking enquiries on your site.
How listings arrive
01
CRM with a documented API
What that allows
Near live status, private stock, custom fields and two-way enquiry sync
How we build it
Direct integration with an error queue and reconciliation reporting
02
REAXML feed only
What that allows
Everything the portals see, on a schedule, with no private listings
How we build it
Scheduled ingest, media caching and a manual override for off market stock
03
Portal embed or widget
What that allows
Listings display but the enquiry and the data belong to someone else
How we build it
Replace it, because your own enquiries should not route through a third party
04
Project stock in a spreadsheet
What that allows
Availability changes as fast as someone updates the file
How we build it
Move the matrix into the site with role-based editing and a change log
How we work this out during scoping
We settle it in the first fortnight and write it down. The table below is the assessment we run with agency principals and their CRM provider present, because the answer depends on what your CRM will actually expose rather than on what anyone would prefer.
What we build for agencies and developers
Agency work usually starts with the listing layer. We ingest your CRM feed, commonly REAXML from the same export that already reaches the portals, and render listings on your own site with the media, floorplans, inspection times and status changes flowing automatically. That removes double entry, and it means your site can carry stock the portals will not, including off market and pre-launch properties gated behind an enquiry.
Developers and project marketers need something different
Developers and project marketers need something different. A project microsite has to hold a live availability matrix by stage, lot or apartment, show what is sold without embarrassing the campaign, capture registrations before anything is priced, and give the sales team a way to place a holding without ringing head office. Around both we build enquiry routing, appraisal funnels and vendor reporting, usually as CRM automation over the system you already run rather than a replacement. Where a settlement or vendor portal is needed, that is client portal work with document access, milestone visibility and a record of who was told what, which is exactly the evidence you want when a settlement timeline is later disputed.
When we are the wrong choice for a property business
If you are a single agent whose CRM already publishes a serviceable website, you probably do not need a build. The higher return is in the enquiry response and in your suburb level presence, which is local search work rather than a development project. We will say so on the first call.
The rest of the answer
We are also not the right supplier if you want trust accounting, a full property management ledger or a rent payment platform. Those are regulated products with audit obligations under state agent legislation, and existing providers do them properly. We build the layer around them: the public site, the portals your clients log into, and the automation joining your CRM to everything else, often alongside website design and integration work. Franchised agency groups should read our franchise page first, because brand control and franchisee autonomy change the architecture more than any property specific requirement does.
Everything included
The handover checklist
The practical artefacts your team or your development partner receives when this phase is complete.
- Listing website fed from your CRM with automatic status changes
- Off market and pre-launch stock handling the portals cannot carry
- Project microsite with a live availability matrix by stage or lot
- Enquiry routing rules with after hours acknowledgement
- Vendor, buyer or settlement portal with document access logging
- State specific price display and disclosure handling
- Suburb and project content structured for local search
- Agent and office records maintained in one place
- Accounts, domains and repositories registered to your agency
Not sure which level you need?
A 45 minute call, no cost, no obligation. You leave with a scope, an honest timeline and a fixed written quote.
Questions buyers usually ask
Frequently asked questions
Ownership and handover
Who owns the listing data and the enquiries?
You do. The repository, the hosting, the domain and every third party account are registered to your agency. Enquiries land in your CRM, not in a supplier system you rent. This matters in property because the enquiry history is the appraisal pipeline, and an agency that cannot export it has handed a competitor its most valuable asset by accident.
What happens after launch?
You get documentation, training recordings and an access register. Most agencies then keep a light retainer covering patching, monitoring and a monthly block of changes, because feeds break quietly and a listing that stops syncing on a Friday is expensive. We also schedule a review after the first full campaign, which is when the real workflow gaps appear.
Detail and edge cases
How long does a real estate website project take?
Most run 5 to 12 weeks. A listing site fed from an established CRM with a documented interface sits at the shorter end. Add a project microsite with a live availability matrix, a vendor portal or property management portals and you are at the longer end. Campaign timing usually matters more than build speed, so we agree a safe launch window before we start.
What drives the cost of a property build?
How cooperative your CRM is, whether you need private and off market stock, how many portals and audiences the site serves, and whether project or settlement portals are in scope. Those four account for most of the spread. We work through them in scoping and send a fixed written quote with inclusions listed line by line, so the number only moves if the scope does.
Can you pull listings straight from our CRM?
Usually yes. Most Australian agency CRMs produce a REAXML feed for the portals, and many also offer an interface that exposes more than the feed carries. Where a real interface exists we use it, because it allows off market stock, custom fields and enquiry sync. Where only the feed exists we build scheduled ingest with media caching and tell you plainly what that limits.
Can the site handle multiple offices or a rent roll acquisition?
Yes, and it should. We structure offices, agents and listings as records rather than as pages, so adding an office is a data task instead of a rebuild. When a rent roll is acquired, the properties, owners and tenants can be imported and the new suburb pages published without touching the rest of the site. We design the import path during the build rather than after the acquisition.
Related services
Get a fixed written quote for your property project
Tell us which CRM you run, how many offices you have and what happens to an enquiry that arrives on a Saturday night. We reply within one business day.