Medical practice website design and booking that passes AHPRA review
A practice website has two jobs that pull against each other: convince a patient to choose you, and never publish anything a registered practitioner would have to defend. We write and build for both.
What does High10 build for medical practices?
Medical practice website design is the design, content and booking work behind a clinic, specialist or multi-site practice website, produced to the AHPRA advertising guidelines and the Privacy Act 1988. It suits Australian practices that need more new patients without publishing claims or testimonials that put a registered practitioner at risk.
Get a fixed written quote- Typical timeline
- 4 to 10 weeks
- What drives cost
- Depends on the number of locations and services, whether content is written from scratch or reviewed.
- Best for
- General practice, specialists, dental, allied health and multi-site groups
- You own
- The site, the content, the booking accounts and the patient list
- Built with
- AHPRA aware content review, booking integrations, per location structure
Your handover
Why most practice websites quietly break the advertising rules
The National Law restricts advertising a regulated health service, and AHPRA enforces it through published advertising guidelines. The rules a practice website breaks most often are predictable. Testimonials about clinical care are prohibited, yet a review widget pulling five star Google reviews onto a treatment page is one of the most commonly installed plugins in the sector. Claims that create an unreasonable expectation of benefit are prohibited, yet outcome language written by a marketing agency sits on hundreds of procedure pages. Titles such as specialist are protected and cannot be used loosely.
- 01Practice website with per location and per service pages
- 02Content reviewed against the AHPRA advertising guidelines
- 03Written content review record for each published page
- 04Booking integration with your existing practice software
- 05New patient intake forms with compliant collection notices
- 06Recall and reminder automation sourced from the clinical system
- Practitioner profiles maintained in one place
- Google Business Profile alignment for each location
- Staff training recordings and editing documentation
The practice is usually unaware
The practice is usually unaware. A supplier built the site, someone installed a reviews plugin because it lifted local ranking, and no registered practitioner ever read the site as an advertisement. It is the practitioner and the practice, not the agency, who wear the consequence. So we run content through an advertising check before it is published, keep review content off pages about clinical care, and give you a written record of what was reviewed and why, which is the document you want if a complaint is ever made. Cosmetic procedures need extra care again, since therapeutic goods advertising restrictions also apply to prescription only injectables.
The compliance reality around a clinic site
AHPRA is the visible regime but it is not the only one. Practices hold health information, so the Privacy Act 1988 and the Australian Privacy Principles apply with no small business exemption, and a new patient form that emails symptoms to a shared inbox is a genuine exposure rather than a technicality. Practices accredited against the RACGP Standards also need recall and reminder systems that are demonstrably reliable, which becomes a website problem the moment reminders are sent from a marketing tool rather than the clinical system.
Fee transparency matters too
Fee transparency matters too. Australian Consumer Law prohibits misleading representations, so a bulk billing claim that is only true for certain patients on certain days needs the conditions stated where the claim appears, not buried in a footer. None of this makes a practice website harder to write. It makes it different to write, and the difference is mostly about being specific rather than promotional.
Being specific is also better marketing. Patients want to know whether you take new patients, what a first appointment involves, whether there is parking and what happens with results. Answering those plainly converts better than claiming excellence, and it carries no advertising risk.
- No testimonials or review content on pages about clinical care
- Outcome language checked against the AHPRA advertising guidelines
- Protected titles used correctly and qualifications stated accurately
- Bulk billing and fee conditions stated where the claim is made
- Intake forms writing into the clinical system, not an inbox
- A written content review record kept for each published page
How the engagement runs
Structuring a multi-site or multi specialty practice
Groups get this wrong in one of two directions. Either every location gets its own website, so the group maintains nine sites, nine sets of practitioner bios and nine copies of the same service content, or everything is crammed onto one page and no location ranks for anything. The correct structure is one site with a real page per location and a real page per service, cross linked, with practitioner profiles held once and displayed at each site where they consult.
- 01AuditCurrent content reviewed against the advertising guidelines, with anything risky listed for removal or rewrite
- 02StructureOne page per location and one per service, with practitioner records held once
- 03ContentService pages written in patient language, conditions and fee statements made specific
- 04BookingIntegration chosen per practice software, with appointment types and scopes mapped
- 05FormsIntake rebuilt to write into the clinical system with a proper collection notice
- 06ReviewA registered practitioner signs off the clinical wording before publication
- 07LaunchLocation pages connected to Google Business Profiles, then reminders and recalls switched on
Two decisions on your side that keep the project moving
That structure is also what local search rewards. Each location page carries its own address, hours, parking, accessibility information and booking link, and maps to its own Google Business Profile. When a new site opens you add a page, not a project. When a practitioner moves between clinics you change one record and every page that mentions them updates itself, which is the difference between a five minute task and an afternoon. Groups running this pattern usually pair the build with local search work per location, since the enquiry almost always starts with a suburb name rather than with a clinical term.
Booking, recalls and the load on your front desk
Most practices do not need more marketing. They need fewer phone calls for things that should not need a phone call. The measurable wins are consistent: online booking that understands appointment types and practitioner scope so patients cannot book the wrong thing, new patient forms completed before arrival so the consultation starts on time, and automated reminders that cut the did not attend rate.
More on booking, recalls and the load on your front desk
We integrate with what you already run rather than replacing it. HotDoc, HealthEngine, Cliniko, Halaxy and the booking layer sitting on top of Best Practice or Medical Director all behave differently, and the difference matters. Some allow a genuine embedded flow, others only a redirect, and a few will let you write intake data back into the patient record. Recall automation is the piece that needs the most care, because a reminder is a use of health information and the message content, consent position and opt out have to be right. We usually wire that through SMS automation and email reminders with the clinical system as the source of truth.
What we will not do for a practice
We will not put patient testimonials on your treatment pages, run a campaign built on outcome promises, or install a reviews widget on a page about clinical care, however well it performs. We will also not write comparative claims about other practitioners. If an agency has offered you those things, they are selling you a risk that lands on the practitioner rather than on them.
Larger health organisations should start with our healthcare page instead
There are also practices that do not need us. A solo practitioner with a full book and no growth plans needs a clean, accurate, accessible site and nothing more, and that is a small job we are happy to scope as one. If your problem is capacity rather than demand, the honest answer is that a better website will make it worse. In that case the useful work is in rostering, triage and intake efficiency, and we would look at workflow automation before touching the marketing. Larger health organisations should start with our healthcare page instead.
Everything included
The handover checklist
The practical artefacts your team or your development partner receives when this phase is complete.
- Practice website with per location and per service pages
- Content reviewed against the AHPRA advertising guidelines
- Written content review record for each published page
- Booking integration with your existing practice software
- New patient intake forms with compliant collection notices
- Recall and reminder automation sourced from the clinical system
- Practitioner profiles maintained in one place
- Google Business Profile alignment for each location
- Staff training recordings and editing documentation
Not sure which level you need?
A 45 minute call, no cost, no obligation. You leave with a scope, an honest timeline and a fixed written quote.
Questions buyers usually ask
Frequently asked questions
How long does a medical practice website take to build?
Usually 4 to 10 weeks. A single site practice with existing content and a straightforward booking integration is at the shorter end. multi-location groups take longer, mostly because content review and practitioner sign off run at the pace of clinical availability rather than development. We agree review dates in week one so the project does not stall waiting on a consulting day.
What does a practice website cost?
It depends on the number of locations and services, whether content is written from scratch or reviewed, how deep the booking and clinical system integration goes, and whether recalls and intake forms are in scope. Those four factors explain nearly all the variation. We scope them on a call and send a fixed written quote with the inclusions stated line by line.
Can we use patient reviews on the website at all?
Not for clinical care. The National Law prohibits using testimonials in advertising a regulated health service, and that includes review widgets pulling star ratings onto treatment pages. Reviews about non clinical matters such as parking or reception can be handled more flexibly, but the safe position for most practices is to keep review content off the site and let it do its work on your Google Business Profile.
Do you integrate with HotDoc, Cliniko or our practice software?
Yes. We work with the common Australian booking and practice platforms and assess what each one genuinely allows, since some permit an embedded booking flow and others only a redirect. Where two-way data is possible we use it so intake writes into the patient record. Where it is not, we design the shortest safe path and say so rather than implying an integration that does not exist.
Who owns the site and the patient information?
You do. The site, the content, the domain, the booking accounts and the patient data are registered to your practice. You keep ownership and we hold collaborator access that you control. This matters because the Privacy Act obligation for that health information sits with the practice, and it cannot be met properly if a supplier controls the systems holding it.
Can you help us open a new location?
Yes, and it should be a small job rather than a project. The site is structured so a new location is a new page with its own address, hours, accessibility details and booking link, connected to a new Google Business Profile and cross linked to the services offered there. Practitioner records are reused rather than duplicated. Most groups do this themselves after handover.
Related services
Get a fixed written quote for your practice website
Tell us how many locations you run, which practice software you use and what reception spends the most time on. A reply will be with you inside one business day.