What a digital agency builds, and how we judge whether it worked
We are not going to show you a wall of logos we have no permission to use. Instead, here is what the work actually looks like, what we measure, and the standards every build has to clear.
In short
High10 builds five broad project shapes: marketing websites, online stores, internal business systems and portals, AI assistants and agents, and workflow automation. Every build has to clear the same standards before launch: WCAG 2.2 AA accessibility, a Core Web Vitals budget, and full client ownership of code and accounts.
The five project shapes
Almost every enquiry we get resolves into one of these, or a combination of two.
Marketing websites
A designed and hand built site aimed at enquiries rather than page views. Typically 4 to 8 weeks, a custom design system rather than a template, and a content model your team can actually edit. Success is measured in qualified enquiries and cost per enquiry, not sessions.
Online stores
Shopify, WooCommerce or a custom build, set up for Australian tax, freight and returns from the start. Success is measured on contribution margin per order, which is why we care more about the checkout than the homepage.
Internal systems and portals
Client portals, staff portals, inventory, booking and job tracking. These replace spreadsheets and email threads. Success is hours removed from a process per week, measured before and after.
AI assistants and agents
Assistants and agents that triage, draft and route, always with a human approval step where the output is customer facing. Success is measured against an evaluation set, not a demo.
Workflow automation
Connecting the systems you already pay for so a form submission becomes a CRM record, a notification, a task and an invoice without anyone retyping it. Success is error rate and elapsed time, both of which we instrument.
The standards every build clears before launch
These are not options and they are not line items on the quote. They are the definition of finished.
| Standard | What it means in practice |
|---|---|
| WCAG 2.2 AA | Keyboard navigable, screen reader tested, contrast checked, focus never obscured, target sizes met. Tested with real assistive technology, not just an automated scanner. |
| Core Web Vitals | A performance budget agreed before design starts, and a build that passes on a mid range Android over a typical Australian mobile connection. |
| Ownership | Repository, hosting, domain, analytics and every third party account in your name, with documented handover. |
| Security baseline | Dependency scanning, patched at launch, HTTPS enforced, secrets never in the repository, and a documented backup and restore that we have actually tested. |
| Documentation | A written record of how it is deployed, what it depends on and how to change the things you will want to change. |
Why the portfolio page is thin, honestly
High10 is building out its client base and we will not pad this page with work we did not do or numbers we cannot substantiate. Fabricated review markup breaches Google's structured data policies and invented performance claims risk misleading conduct exposure under Australian Consumer Law. Neither is worth it.
As projects launch and clients agree to be named, this page fills up with real detail: what the constraint was, what we built, what changed and how it was measured. Until then, the service pages describe the actual work in more depth than most portfolios do.
Questions buyers usually ask
Frequently asked questions
Can I see examples of your work?
On a call, yes, subject to what each client has agreed to. Some work is under NDA, some is internal software that cannot be shown publicly, and some clients simply prefer not to be named. We can usually walk you through the structure of a comparable build even when we cannot show the client's brand.
Can you give me a reference to speak to?
Where a client is willing, yes. We ask rather than assume, and we will not hand out contact details without permission. If we cannot supply one for a comparable project, we will say so plainly rather than offering a loosely related substitute.
How do you measure whether a project succeeded?
We agree the measure before we build, and it is almost never traffic. For a website it is qualified enquiries. For a store it is contribution margin per order. For an internal system it is hours removed from a process per week. If we cannot agree on a measure at the start, that usually means the project is not well-defined yet.
What happens if a project goes off track?
You hear about it early. Staged reviews exist so problems surface in week three rather than week eleven. If scope needs to change we put the change and its cost in writing before doing the work, which is the entire reason the original quote lists its assumptions.
Would you rather see the thinking than a logo wall?
Book a call. We will walk through how we would approach your specific problem, including the parts we would push back on.